How Much to Charge for Sports Picks: VIP Pricing Guide (2026)
How much to charge for a sports betting VIP: typical prices, monthly vs season plans, free trials and a simple way to set your price on Whop or any platform.
Pricing is the question every new capper gets stuck on. Charge too much and nobody joins. Charge too little and you're working every slate for pocket money, and you attract members who leave at the first losing week. This guide shows what betting VIPs typically charge, how to structure your plans and a simple way to set your own price.
Disclosure: some links to Whop in this guide are referral links. If you sign up through them, TailMe may earn a commission from Whop. It costs you nothing extra.
How much do sports betting VIPs cost?
There's no official price list, but most monthly betting VIPs sit in a fairly tight range:
| Type of VIP | Typical monthly price |
|---|---|
| New capper, one sport, a few plays a day | $10 to $25 |
| Established capper with a public record | $25 to $60 |
| Multi-sport, high volume or detailed write-ups | $50 to $100 |
| Premium or very small, private groups | $100+ |
Where you fit depends less on how good you say you are and more on what members can see: how long your record is, how often you post and what they get for the money.
What should decide your price?
1. Your record and how provable it is
A record posted before games start, tracked in units with ROI, and never edited is worth more than screenshots of wins. If your history is short, price lower and let the record grow. Our guide to tracking your betting record covers the basics.
2. What members actually get
List it out. "Every NFL and NBA play, posted 2 hours before tip-off, with the unit size and a one-line reason" is easy to value. "Access to my VIP" isn't. More sports, more plays, write-ups, live bets and bankroll guidance all justify a higher price.
3. Your audience size
With a small audience, a lower price usually earns more in total because more people join. As you grow, you can raise prices for new members.
4. What similar cappers charge
Look at cappers in your sport with a similar following and record. You don't need to undercut them, but pricing far above them with a shorter record is a hard sell.
A simple way to set your first price
Work backwards from a goal you'd be happy with in your first three months.
- Pick a realistic member count. A common rule of thumb is that 1% to 3% of an engaged audience will pay. With 2,000 followers who actually interact, 20 to 40 members is a solid start.
- Divide your monthly goal by that number. $600 a month from 30 members means $20 a month.
- Sanity-check it against similar cappers and what you offer. If it's well above them, offer more or start lower.
Start slightly lower than feels comfortable. It's much easier to raise prices for new members later, and to reward early members by keeping them on their original rate, than to win people back after launching too high.
How to structure your plans
Most successful VIPs offer two or three options rather than one price.
- Monthly: your main plan. Most members choose it.
- Season or yearly: a discount for paying upfront, usually worth two or three months free. It brings in cash early and keeps members through cold streaks, when monthly members are most likely to cancel.
- Weekly pass or short trial (optional): a low-cost way for new followers to try you before committing.
On Whop you can put all of these on one product, so followers see one checkout with a few options instead of separate links.
Should you offer a free trial?
Free trials get more sign-ups but attract people who join for one big slate and leave. Two alternatives work better for most cappers:
- A paid trial: $1 to $5 for 3 to 7 days. People who pay anything are far more likely to stay.
- A launch discount: for example 30% off the first month for the first 25 members, which creates urgency without giving away your work.
Price per pick or subscription?
Some cappers sell single plays or "plays of the day". It can bring in quick money on a big night, but income swings wildly and buyers judge you on one result. Subscriptions give steadier income and let members judge you over a full month. If you sell one-offs, use them as a way into your subscription, not instead of it.
Don't forget fees
Whatever you charge, the platform takes something. Whop doesn't charge a monthly fee. Its main cost is card processing, 2.7% + $0.30 per domestic card payment for new sellers according to Whop's fees page, so you keep about $28.79 of a $30 sale before payouts. Betting-specific platforms usually take a revenue share instead. Compare them in our guide to Whop vs DubClub vs Winible.
When to raise your price
Raise prices when you have a reason followers can see:
- Your record has grown to a full season or several hundred plays.
- You've added a sport, more plays or better write-ups.
- Your VIP keeps filling up even after a cold week.
Announce it ahead of time ("price goes up for new members on the 1st") so fence-sitters join at the current rate, and keep existing members on what they pay. It turns a price rise into a reason to join now.
Mistakes to avoid
- Pricing on hype. A big win streak isn't a long-term record. Price on what's provable.
- Too many plans. Two or three options is plenty. More creates hesitation.
- Discounting forever. Constant sales teach followers to wait for the next one.
- Hiding the price. If people have to message you to find out, most won't. Show it on your link in bio page.
Frequently asked questions
How much should a new capper charge?
Most new cappers start between $10 and $25 a month. That's low enough to get your first members in while your record builds, and you can raise it for new members later.
Is it better to charge monthly or per season?
Offer both. Monthly is what most people choose, while a season or yearly plan at a discount brings in cash upfront and keeps members through losing runs.
Should I offer a free trial for my VIP?
A short paid trial or a launch discount usually works better than a free trial. People who pay even a small amount are more likely to stay, and you don't give away your best work to people who leave after one night.
How do I show my price to followers?
Put your VIP, price and record on one page and link it in your bio. TailMe shows your plans next to your free picks and record, and works with Whop, DubClub, Winible and other platforms without taking a cut.
18+ (21+ where required). Gambling problem? Get help at BeGambleAware.org (UK) or 1-800-GAMBLER (US).